When H&M come running for your help to create a brand playbook to launch their Next Big Thing you don't fake a tight calf muscle.

You get your running gear on (all H&M, except trainers: Nike) and get to it.

Introducing: H&M Move. A brand designed with one simple idea in mind: to get every body moving.

One simple social playbook to bring together alllllllll the assets from alllllllll the different shoots and creators from alllllllll over the world.