Not only is it one of Scandinavia's many gifts to the world, VELO is also the future of the tobacco industry that doesn't actually contain tobacco.

As well as helming their always-on content across the UK and Switzerland, we partnered with Vice Media and explored the myriad 'Levels' of gaming culture, challenged influencers to 'Do It Like a Swede', and went 'Under the Lip' into niche nic-communities for VELO Global.