Gaming is massive. Massive with a capital ‘Muh’.

So it was only natural for a brand as iconic as Vans to pick up a controller, go right where the gamers are - then go Off The Wall.

So, we hit Twitch with everything we had. We threw a livestream with NTS. We asked Jacob Collier to make a beat with a shoe. We trolled the trolls. We put on a wrestling show. We real-time customised a pair of kicks using audience interaction and we shut down the House of Vans with Tom Misch and then again with Holly Humberstone.

Super fun.